Video captures the zeitgeist

An animated rap video promoting the opening of the freight train route between China and Europe, which is viewed as a milestone in the Belt and Road Initiative, recently went viral on the internet and social media ahead of the Belt and Road Forum for International Cooperation that was held in Beijing on Sunday and Monday.

The popularity of the video shows people are keen to know more about the purposes and content of the China-proposed initiative.

In the we-media era, people have numerous ways to acquire information and they are often indifferent to the mountains of real-time news available. So public relations skills are needed to spark public interest and help people keep their attention on a specific news event. In this sense, the animation has been a huge success in publicizing the Belt and Road Initiative.