Mengniu takes localized dairy route to global success

China Mengniu Dairy Co Ltd, one of the country's biggest dairy producers by revenue, plans to add more products to suit local preferences in countries and regions covered by the Belt and Road Initiative this year, said its top executive.

The Inner Mongolia autonomous region-headquartered company also will continue to invest in traditional dairy production bases including New Zealand and Australia, as well as in European countries.

Its aim is to secure quality dairy resources and local customers.