Coca-Cola's new CEO fights digital threat to soda-buying habits

ATLANTA - As Coca-Cola Co Chief Executive Officer James Quincey settles into his new job, he's facing a challenge that most of his predecessors never worried about: digital disruption.

Consumers are increasingly shopping online, spending more time on mobile apps, and getting groceries delivered to their homes. And that's hitting Coca-Cola in ways you might not expect, Quincey said in an interview from his office in Atlanta.

When shoppers skip trips to the local mall and get their clothes at Amazon, they also forgo buying Coke at a vending machine or food court. So while the decline of retailers has mostly focused on bankrupt apparel chains and shuttered storefronts, a brand like Coca-Cola is suffering as well.