Red Bull heir's case ignites Thai outrage

BANGKOK - An online anti-Red Bull campaign has rolled out in Thailand as the public are fueled by the hit-and-run case of the fugitive Red Bull heir, local media reported on Monday.

The campaign, known as "Say no to Red Bull", has called on the mass to stop buying Red Bull drinks since Vorayuth Yoovidhya, the heir to the energy drink fortune, continued to pursue his luxurious lifestyle, freely traveling in and out of Thailand though an arrest warrant for him was issued last month.

The warrant came almost five years after Vorayuth allegedly smashed his Ferrari into a police officer in 2012 and sped away, dragging the body along a downtown Bangkok road for hundreds of meters.