Musical ambassador strikes a major chord with Chinese viewers

A young Kazakh singer has become phenomenally popular in China this year, leading Chinese audiences to learn more about the largest landlocked country in the world.

The musical envoy is Dimash Kudaibergen. In January, he performed in Singer, a talent show made by Hunan TV, and his beautiful voice quickly gained more than 3 million Chinese fans.

In fact, his links with China began in 2015, when Dimash, as he is known, sang for President Xi Jinping during the Chinese leader's state visit to Kazakhstan.