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Tackling China market head on

By Sun Xiaochen | China Daily | Updated: 2017-05-05 06:42

Ambitious new initiative aims to encourage kids to get their kicks

Rugby union is desperate to grab a piece of China's sports pie as the game targets a major expansion beyond its traditional bases of Europe and Australasia.

Japan will host the 2019 Rugby World Cup while the sport will also feature at the 2020 Tokyo Olympics, in seven-aside format.

Tackling China market head on

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