The price is right for optimization

Ted Hartnell has been researching price optimization, a strategy that converts big data into profits for retailers on online shopping platforms, since he was a graduate student.

Six years ago, the United States national left California's Silicon Valley and came to China. Three years later, he established Scientific Strategy (Shanghai) in the Shanghai Free Trade Zone.

"China has open e-commerce data and the world's most hyper-competitive e-commerce environment. We want to be part of it, and our technology can help online retailers compete and win," the 47-year-old said.