Amazon report shows Chinese keen on reading

Amazon China, one of the largest online booksellers, released its 2017 Reading Report on April 20, which shows a continued interest in reading and some new trends among Chinese readers.

Based on 14,000 surveys and company data, Amazon reports that 56 percent of those surveyed read more than 10 books last year, continuing a trend found in previous years.

But this year it finds that 78 percent of the readers are sharing reading experiences on social media, such as on instant-messaging app WeChat, micro blog Sina Weibo, review website Douban and question-and-answer website Zhihu.