Report: People are willing to pay for quality content

Trend suggests IP protection gaining a stronger foothold in digital media

More people increasingly willing to pay for quality content on the internet, including novels and music - a change in behavior that could promote copyright protection and tackle online piracy, according to a new report.

The 2016 Annual Report of Copyright Protection on the Internet in China was released at the National Conference on Copyright Protection in the Digital Environment in Beijing on Wednesday, the 17th World Intellectual Property Day.