Money should not rule film and TV industry

Editor's note: The veteran actors in the popular TV drama In the Name of the People have given excellent performances but the remunerations they get are low compared with those that younger celebrities get. This pay disparity has sparked a public debate. Two experts share their views with China Daily's Wu Zheyu. Excerpts below:

Content is still the king

As an associate professor and a screenwriter, the changing trend I've noticed in the film and TV industry this year is that, the strategy of investing huge amounts of money in young, popular actors and value-added (and patented) products may no longer work. That's because the market is maturing and becoming more rational both for the audiences and purchasers (and distributors) of movies and TV programs.