Hiring via social media increases

Social media platforms are becoming preferred and effective channels for recruitment in the Chinese mainland, according to LinkedIn Corp, a US-based, Microsoft Corp-controlled professional online networking site with more than 500 million users worldwide.

LinkedIn made the observation at a seminar with human resources executives from more than 50 local and foreign companies on Friday.

"We found that the supply-demand relationship of talent has changed. In the past, people looked for jobs but now enterprises have to resort to every conceivable means to scramble for talent, especially in the highly competitive industries such as automobile and the internet," said Chen Ting, director of B2B marketing and marketing operations, LinkedIn China.