Return of the cheese man

A Dutch entrepreneur eager to help Chinese small dairy farmers-and enjoy some good cheese-has relaunched his Shanxi-based company as an online venture, Mike Peters reports.

When I first encountered the cumin-flavored variety of Marc de Ruiter's Gouda, I suspected he was making cheese "with Chinese characteristics".

"Not at all," he laughs when we met recently for lunch in Beijing. "That's a very popular flavor in Europe. We eat it at home."