What's in a Chinese name? A lot, it turns out

In a one-room shop tucked inside a Beijing alley, a bearded 74-year-old fortuneteller in a crimson tunic offers what Chinese parents have sought for centuries: an auspicious name for their newborn.

But business has been tough lately for Mao Shandong and others in his trade, as tech-savvy entrepreneurs have turned the ancient naming tradition into a lucrative online business.

"We can't make a living these days," Mao lamented.