Hisense hits branding jackpot with 2018 FIFA sponsorship

Consumer electronics maker Hisense Group has become an official sponsor of the 2018 FIFA World Cup Russia, joining a group of Chinese brands in an effort to strengthen their global exposure and awareness.

As an official sponsor, Hisense will engage in various global marketing and advertising activities for both the FIFA Confederations Cup 2017 and the 2018 FIFA World Cup.

Its logo will be associated with these two upcoming FIFA events and the company will have access to marketing opportunities both on and off the pitch, including advertising boards in stadiums and on-screen credits.