Online-to-offline biz model breathes new life into death

Sales of goods, services for funerals, 'post-life' rituals try virtual

A nation of many aging people spawns business opportunities for not only firms offering elder care services, but startups that focus on what follows next - death. And, you may want to add, what follows death - customs like those observed on the Tomb Sweeping Day.

Some Chinese startups see death and afterlife as aspects of life that could do with some planning and professional expertise, with a dash of online-to-offline or O2O services. The goal of new-age service providers is to ensure those who will depart would do so in dignity.