Home / Youth

Fashion reaction: 'See now, buy now'

By Sun Yuanqing | China Daily | Updated: 2017-03-31 07:14

For the first time in China Fashion Week, "see now, buy now" has become a reality. In collaboration with, one of the largest business-to-consumer retailers in China, the shows on Wednesday adopted the new model, which allows the customers to buy the garments online at the same time as they are paraded on the runway.

As a sponsor for the event, presented G-star RAW, a Dutch brand that specializes in jeans, US fashion label Dickies and Chinese designers Pollyanna Keong and Han Dongyang.

G-Star offered a limited edition of jeans for, in celebration of its 25th anniversary. Dickies showed a collection in collaboration with skateboard brand Thrasher.

Fashion reaction: 'See now, buy now'

Today's Top News

Editor's picks

Most Viewed

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349