Ukrainian tourism sector seizes opportunities to win Chinese market

As more and more Chinese are turning to Ukraine thanks to the eased visa policy introduced last year, the East European country is seizing opportunities to win the Chinese market, the largest outbound tourism market around the world. The number of Chinese visitors to Ukraine rose to a 10-year-high in 2016 thanks to the liberalization of the visa regime, under which Chinese tourists can obtain a visa on arrival in two Ukrainian airports - in the capital city of Kiev and in the southern Black Sea resort of Odessa.

Ukrainian statistics showed a record of 20,555 Chinese citizens visited the country last year compared with 13,602 visitors a year ago and the number is expected to further increase in 2017.

First step to attract more tourists