Falsifying box office figure deserves penalty
THE AUTHORITY IN CHARGE of China's film industry has decided to punish 326 cinemas across the country for fabricating their box office revenue and the size of their audiences. Among them 63 cinemas had earnings of more than 1 million yuan ($145,201) confiscated and were ordered to suspend their operations for 90 days. Guangzhou Daily commented on Thursday:
In 2015, China became the second-largest film market in the world. Following the current trend of development, this year's box office revenue may reach $10.3 billion, surpassing that of the United States to be the world's largest film market.
However, beneath the prosperity is the hidden cancer of the fabrication of box office returns and audience figures. According to the box office revenue reported by some cinemas, their audiences are so big that at every screening some viewers would have to stand between the aisles to watch the movie.