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Survey says domestic films not making big impact in neighboring markets

By Wang Kaihao | China Daily | Updated: 2017-03-23 07:39

Chinese filmmakers are now seeking to tap the highly developed movie markets of North America and Europe. But what about the countries in China's neighborhood? Are Chinese films doing well there?

The answer is that more needs to be done, according to the annual report on the global influence of Chinese cinema, recently released by the Academy for International Communication of Chinese Culture affiliated with Beijing Normal University.

The report, which was compiled after five months of data collection and analysis, says about 28 percent of those surveyed say they didn't watch any Chinese film in 2016. And 41 percent say they watched five or fewer Chinese films in 2016. Only 6.9 percent of those surveyed say they watched more than 20 Chinese films in 2016.

Survey says domestic films not making big impact in neighboring markets

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