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Branding key for Japan's premium cars

By Li Fusheng ( China Daily ) Updated: 2017-03-20 07:01:27

Country's marques seeking greater recognition in China's luxury segment, Li Fusheng reports.

China is now the largest market for most of the premium car brands that typically spring to people's minds: Porsche, Jaguar Land Rover and Lincoln, not to mention the German giants of Audi, BMW and Mercedes-Benz.

But Japanese marques are notable absentees from this list. Three of them, however - Lexus, Infiniti and Acura - have introduced some new measures in the hope of changing this situation, although it appears that the road ahead will remain bumpy, at least in the short term.

Branding key for Japan's premium cars

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