Cross-border e-commerce offers rich pickings

Cross-border e-commerce is proving to be a new breakthrough in the country's foreign trade development, but bottlenecks still exist and the government needs to make clear the responsibilities of players, including exporters and platform operators, said business executives attending the ongoing session of the National People's Congress.

"Cross-border e-commerce is promising. Market demand is high," said Zhou Yunjie, president of Haier, China's leading home appliance manufacturer.

However, he said that more efforts still need to be made to connect customers and retailers. "Many enterprises don't know where the potential customers are, and many potential customers don't know where to find high-quality products."