Zippo turns 85, still going strong

There are brands that are pretty much the face of their industry. Zippo, known for its iconic lighters, is one of them. The brand is celebrating its 85th anniversary this year.

David Warfel, Zippo's vice president of global marketing, was recently in Beijing to talk about how the brand managed to stay ahead for 85 years.

The brand has been growing at about 10 percent in China for the past 10 years. And China is now its top overseas market after the United States.