Targeted policy needed to promote culture

Has China's attempt to promote its culture abroad, particularly in the West, made enough impact? Compared with the prevalence of Western culture in China, both in terms of its influence and the money it generates, it appears China faces a "culture deficit".

There is a huge gap between performing a traditional opera for the Chinese community abroad and actually letting local residents know what our culture is really about. My observations are based on my studies and work experiences abroad over two decades.

A concrete example that can explain this "culture deficit" is the different nature of difficulties faced by organizers when it comes to using performances to promote the works of, say, William Shakespeare and eminent Chinese playwright Tang Xianzu, both of whom died in the same year.