Mainland insurers win consumer trust

Zhou Lijuan, 33, owner of a flower shop in Shanghai, is expecting her first baby any time this week. Over the last few months, she spent a lot of time talking to dozens of insurance agents, as part of her attempts to understand how policies work.

"My child will be born soon, and I'm in dire need of protection for myself and my baby," she said.

Zhou exemplifies Chinese families who are more aware about insurance and current innovations therein now than in the past. That's because insurers have been responding to mainland consumers' tendency to buy policies from Hong Kong.