Wanda tie-up with UnionPay to help integrate online, offline resources

Dalian Wanda Group Co, one of China's largest business conglomerates, signed a strategic partnership with China UnionPay on Thursday, as it speeds up its efforts to integrate its offline and online resources.

According to the agreement, Wanda Group and its partner merchants will gradually fully accept UnionPay QuickPass, and the two parties will jointly develop a UnionPay cardholder service system and various applications that will be available at Wanda's wide-ranging properties, including shopping malls, department stores, supermarkets and theme parks.

Meanwhile, they will also jointly expand customer service channels, carry out joint marketing campaigns, and explore the provision of value-added services for consumers both at home and in overseas regions where both of them offer services.