Samsung steps up moves into the home
By Fan Feifei in Shanghai | China Daily | Updated: 2017-03-03 07:03
Samsung Electronics Co Ltd is speeding up its layout into the home appliances sector in China - ranging from televisions, refrigerators, washing machines, air purifiers and robot vacuum cleaners - as it continues its efforts to put behind it the global recall of its flagship Galaxy Note 7 smartphone last year, triggered by reports of explosions involving the product.
"It is the 25th year since Samsung entered the Chinese market," the president of Samsung Electronics China, Bae Kyung-tae, told the Samsung Forum 2017 in Shanghai on Thursday.
"We are accelerating localization in research, factories and design to offer products that cater to the demand of Chinese customers," he said.
Photo