Alibaba bets on global ambassadors for a cosmopolitan touch

HANGZHOU - French digital marketing professional Chloe Goncalves never expected that her work in China would make her an online celebrity.

Her post on LinkedIn half a year ago announcing her trip to China to work for Alibaba received over 31,000 likes, 2,900 comments and found her 1,600 new followers worldwide, inspiring her to blog monthly on her adventures.

In the past four months, she has been to Alibaba's annual cloud computing conference, joined in the Nov 11 Global Shopping Festival, visited Taobao villages, talked with Jack Ma, taken taichi classes and been busy trying to learn Chinese.