Glitter in daily wear is new normal in fashion

From precious, luxury goods to affordable mass-market products. Diamonds have made that journey quickly in China.

Changing lifestyle trends and evolving urban culture have ensured that purchase of diamond-studded jewelry for daily wear is the new normal in fashion.

Beijing-based Gemoiselle Jewelry would agree. A majority of branded diamond product sales at the Chinese firm, which is known for its custom diamond accessories, are for such occasions.