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Millennials sparkle with diamonds

By Zhu Wenqian | China Daily | Updated: 2017-02-28 07:10

Young women splurge on new designs and affordable jewelry

The rise of the millennials - people aged18 to 34 - as an influential consumer group in China is altering the traditional notion that diamonds are a symbol of love,worn the most during engagements, weddings, anniversaries and other such occasions.

Now, diamonds spell fashion and are perfect for self-expression. The trend has led to new designs and marketing strategies of diamond sellers.

Millennials sparkle with diamonds

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