Home / Business

Millennials drive offline markets

By Jing Shuiyu and Hu Yuanyuan | China Daily | Updated: 2017-02-27 07:42

Changing consumer preferences, shopping habits, and rising incomes force retailers to reshape strategies

Millennials aged 18-37 are now a crucial 415-million strong segment of Chinese consumers, constituting nearly one-third of the nation's total consumers. Their changing preferences, shopping habits and spending power are influencing retailers and brands alike to reshape their business strategies, promising to infuse fresh vigor into the economy.

One of the most striking aspects of this trend is the re-emergence of physical shopping, as opposed to online shopping, as a popular pastime - retail therapy, if you will.

Millennials drive offline markets

Today's Top News

Editor's picks

Most Viewed

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349