Feminine touch to e-commerce

DHgate's Diane Wang won't rest until the online shopping industry adopts world-class standards

When China and e-commerce are mentioned in the same breath, Alibaba may be the first thing that pops up in mind, but Diane Wang, 49, could lay claim to being a co-pioneer in this field along with Jack Ma.

In 1999, the year that Ma founded Alibaba, she co-founded and served as the first CEO of Joyo.com, China's first business-to-consumer or B2C e-commerce platform. In 2004, Joyo was acquired by Amazon as part of its foray into the China online shopping market.