Samsonite hopes to bag a bigger share of the China market

Samsonite International SA, the world's largest branded-luggage maker by market share, is pinning its hopes on e-commerce and social media to fuel growth and make China its biggest market within five years.

Sales in China, which now account for more than 10 percent of its total revenue, are likely to double by 2022, thanks to the explosion in online shopping and a wealthier population eager to travel, Samsonite Chief Executive Officer Ramesh Tainwala said on Wednesday.

"Now that 20 percent of our Chinese businesses come from online, we expect the number to grow by about a third in a couple of years," he said.