Belgian chocolate firms target Chinese market

The fourth Brussels "Le Salon du Chocolat" brought together more than 130 Belgian chocolate manufacturers, distributors and confectioners recently, offering a visual and interactive experience.

Many Belgian chocolate companies such as Leonidas and Pralibel, who took part in the event, expressed their eagerness and willingness to explore the Chinese market and also spoke about the challenges they faced in the market.

The Neuhaus Company, which has chocolate stores in Shanghai, said that although it wanted to open more stores in China, one of the difficulties it faced was not being able to understand the flavor preferences and shopping habits of its Chinese customers.