Telling stories about nation more effectively

The question I always ask myself before I pursue a story is: "Why would anyone care?"

My job is to tell the world about China, but I have to put myself in the readers' shoes. For example, why would a United States citizen in Philadelphia care about an incident in Beijing?

As a reporter at China Daily, my job is to address that question and find an angle on each story to ensure that it appeals to an international audience.