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Toy giant Mattel seeks major opportunities in the mainland

By Heng Weili in New York | China Daily | Updated: 2017-02-17 07:36

It's been a busy week for US toymaker Mattel.

On Tuesday, the California company announced a strategic partnership with Alibaba Group Holdings Ltd to develop products for Chinese e-commerce site Tmall.com.

Mattel also announced that one of its companies, popular doll maker American Girl, would add a boy doll, a drummer named Logan Everett, to its lineup.

Toy giant Mattel seeks major opportunities in the mainland

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