Retailers cash in on festival of love

Whether you've just fallen in love or have been in a relationship for years, getting a decent present online for the Valentine's Day has become a new norm to celebrate the holiday of love.

Flowers are sure to set the heart a flutter during the romantic holiday. With Feb 14 around the corner, searches for flowers on Alibaba Group's online sites Taobao and Tmall jumped six-fold, the company said on Monday.

Residents in Beijing, Guangdong province and Shanghai are among the most avid buyers of flowers, with those aged between 26 to 30 accounting for half of all purchases.