Struggling retailers seeking silver bullet in age of Amazon
By Agence France-Presse in New York | China Daily | Updated: 2017-02-11 07:15
Want a coffee while you shop? A glass of wine? Those are just few of the gimmicks being rolled out by retailers as they fight to boost store traffic - and ensure their survival in the Amazon era.
Stores are testing artificial intelligence programs to guide shoppers through their aisles, and swipe-right, swipe-left games that borrow from dating apps to offer them personalized pickings.
Others have added coffee shops, restaurants and even alcohol in an attempt to drag consumers away from their laptops and back to the dressing room.
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