E-gift card lures Valentine's Day shoppers

For those scratching their heads about a decent but budget Valentine's Day idea, a Starbucks-branded e-gift card might take your fancy.

You can now text your beloved one with a peach frappuccino, after mobile social app WeChat partnered with Starbucks Corp to roll out its first ever social gifting feature that allows the completion of a social-to-commerce loop within the app.

The new function, "Say it with Starbucks", is embedded in Starbucks' official WeChat account and enables WeChat users to gift a beverage priced from 31 yuan ($4.50) or a digital gift card (up to 500 yuan) with personalized messages.