Treat For The Box Office
By Xu Fan | China Daily | Updated: 2017-02-09 07:41
The just-concluded Chinese Lunar New Year holiday earned 3.38 billion yuan at cinemas on the mainland, slightly more than in 2016. Xu Fan reports.
For the last few years, the weeklong Spring Festival holiday has been a lifeline for China's suffering movie market.
And the just-concluded Chinese Lunar New Year holiday from Jan 27-Feb 2 was no exception, producing 3.38 billion yuan ($491 million) in box-office returns, slightly up from just over 3 billion yuan in 2016, according to the State-owned tracker, the China Movie Information Network.
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