Time for Lijiang to change its tourism model

AFTER A SPRING FESTIVAL visit, Zheng Yuanjie, a writer known as "King of Fairy Tales", questioned the maintenance fee the local government charges visitors to the ancient town of Lijiang in Southwest China's Yunnan province. Two days later, the mayor of the city replied that the charge was approved by the provincial government. The writer thanked the mayor for his reply, but still questioned the fee. Beijing News commented on Tuesday:

As a representative of the tourist-attracting ancient Chinese towns, Lijiang is in many ways different to what is advertised. Lijiang today is very commercial. In this context, it is incredible that it still charges a maintenance fee to develop its tourism industry.

It can be said that how to end the old town's dependence on the "ticket economy" and secure sustainable development of its tourism industry are the most pressing issues now facing the authorities in Lijiang.