Venucia revs up as independent firm

Dongfeng Nissan's China-developed marque Venucia has evolved into an independent company, the first of its kind since the central government released a three-year guideline in 2009 to encourage joint ventures to develop their own brands.

Dongfeng Motor Co announced the establishment of Dongfeng Venucia Vehicle Co on Tuesday, saying that its independence would "enhance its brand recognition and boost its development".

The move makes it the seventh subsidiary of Dongfeng Motor, a 50:50 joint venture between Dongfeng Motor Corp and Nissan Motor Corp. Others include Dongfeng Nissan, Dongfeng Infiniti and Zhengzhou Nissan.