Companies need more targeted approach toward elderly

When I lined up to board the Princess Cruise with my parents in October, I was surprised to find so many senior citizens around us. Most of the travelers, as far as I could see, were in their 60s or 70s.

The cruise, which lasted five days and six nights, started from Shanghai and then sailed to South Korea and Japan. The average cost was around 3,500 yuan ($522) per person, excluding tips.

A couple aged 82 and 83 respectively told me that their daughter booked the cruise for them. "Compared with other types of traveling, taking a cruise is more comfortable for us," said the couple.