Cultural consumption on the rise in Shanghai

In a ballet dancing classroom at Changning district, Shanghai, 12 students form an unbelievably straight line during their one-hour choreography lesson. Opposite their room is an ukulele classroom, and next to it, an oil painting studio.

Saturday afternoons are busy hours on the sixth floor of this commercial complex, fully packed with "consumers", hailing from different parts of the megapolis. They want to learn and master new skills that are marketed as "cultural products", a euphemism for art programs.

Evidently, "cultural consumption" is on the rise in Shanghai.