Naming babies with "Chinese characteristics"

New born babies bring joy, of course, but also troubles with how to name them.

Names matter, Chinese agree, and that is why parents go to great lengths to devise auspicious and fitting names for their children.

"It is better to teach your children a craft, than to give them a thousand pieces of gold; it is better to give them a good name than to teach them a craft," said an advertisement for 99qumingzi.com, a popular website providing naming services for new parents.