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New Chinese ambassador for Beaujolais wine

By Xu Junqian in Shanghai | China Daily | Updated: 2017-02-03 07:15

As wine drinkers around the world savor the latest vintage of Beaujolais Nouveau, one public face of the wine has much in common with the celebrated French red - youth - and one distinct dissimilarity: She's Chinese.

The 22-year-old Yan Zhuyin is candid about the advantage that she thinks won her the crown of Miss Beaujolais China in the fall. The Shenzhen native's youth is a perfect fit for the promotion of one of the world's youngest wines.

A light and fruity red wine made from handpicked Gamay grapes from the Beaujolais region, Beaujolais Nouveau has established its reputation as the "world's fastest wine". Fermented just six to eight weeks before it's sold, the wine is intended for immediate consumption, or more precisely, consumption within a year of harvest.

New Chinese ambassador for Beaujolais wine

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