Managing brands with a license to thrill

Global Brands group focuses on affordable luxury US marques and globalizing them

When he first came to Hong Kong to play tennis as a teenager in the late 1970s, Bruce Rockowitz didn't become a professional tennis player as he originally planned. Instead, he met Allen Zeman, known as the Godfather of the city's renowned Lan Kwai Fong restaurant and nightlife area. He started working with Zeman and eventually made his name in the business world.

After serving as president of Li & Fung Group for seven years, Rockowitz is now running Li & Fung spin-off branded fashion firm Global Brands Group Holding Ltd.He said he likes fashion, likes the challenges presented by his work and wants to make the company a large multinational enterprise.