Business blooms in growing market

Top global floral cooperative Royal FloraHolland has built new ties

This year, Royal FloraHolland, the leading Dutch floral cooperative formed in 1911, will open new facilities in Guangzhou and Beijing.

Its trade mission to Shanghai in 2015 spawned strong new links with the Chinese cut flower industry, and led to the creation of the first facility close to Pudong International Airport in Shanghai in 2016.

Royal FloraHolland's newest facility in Guangzhou will be its most important move in China todate. Guangzhou's direct connection to Nairobi will allow flowers from Kenya to be delivered straight to China, resulting in a shorter cool chain line and faster delivery for world-class flowers.

"It is our goal to deliver quality," stressed Lucas Vos, CEO of Royal FloraHolland, "with Chinese-grown flowers combined with internationally grown flora."

"We thoroughly enjoy working with China because the country has a rich tradition of gifting and festivals," said Guido de Wit, program director of the Amsterdam-based World Flower Exchange. "Our Chinese customers recognize a rich range of symbolism and meanings associated with different flowers."

"It challenges us to be aware of multicultural differences, so we can meet the demand for flowers together with our Chinese partners," he continued.

"We also receive a tremendous number of online reviews from our customers in China, who appreciate our commitment to quality and beautiful big headed flowers."

Royal FloraHolland boasts on-time delivery as well as a seven-day guarantee for customers. With the response from the Chinese market and satisfied clients, it fully expects its business in China to continue to bloom.

www.royalfloraholland.com

(China Daily 01/27/2017 page11)