IN BRIEF (Page 18)

Brand New way to alleviate poverty

Brand New China, which promotes clothing, furniture and household items by Chinese designers and Serve For China - a project to improve the environment and end poverty - jointly held a charity event in Beijing on innovation in villages. Produce from farmers who benefited from the project Serve For China, were on display. Qin Yuefei, the founder of the project, shared his ideas about it and called for more focus on impoverished rural areas.

Women's care charity celebrates