Doctors call for alcohol ad ban

A group of doctors in Australia has called for the nation's cricketing bodies to ban alcohol sponsorship, claiming it is negatively affecting children.

Doctors from the Royal Australasian College of Physicians are concerned about the level of alcohol sponsorship in the sport, with beer brands sponsoring 12 national and state-level organizations including the national team.

Sarah Dalton from the RACP said that much like tobacco advertising, which was phased out at sporting events in Australia, alcohol advertising and sponsorship should be discontinued.