Lipstick that's the star of the show

China growth makes market vital contributor to L'Oreal's fortunes

One item swept through the Chinese cosmetics industry in 2016 and made every girl scream at the sight of it. The YSL Star Clash Edition lipstick.

Even though the lipstick was not officially launched until late 2016, many consumers could not wait to get one and asked for help from overseas shopping agents. Some customers were willing to pay a 40 percent premium to get one in advance. Local cross-border e-commerce platforms such as ymatou.com realized this golden opportunity and imported the lipstick from Hong Kong.